Crystal Palace FC


When news came to us that Crystal Palace FC were looking to develop Selhurst Park, we knew we needed to be involved.

KSS Group, long term clients and collaborators, had been appointed to lead design and our expertise from previous sports and stadia projects made us a perfect fit to help gain consent for the new main stand.

The project, which is expected to cost between £75-£100m, will increase the capacity at Selhurst Park from 26,000 to more than 34,000, overhauling a stadium which has been the club’s home since 1924.

The centrepiece of the redevelopment is a stunning new five-storey stand featuring an all-glass front – a homage to the club’s earliest days when it stood in the shadows of the original Crystal Palace, erected on Sydenham Hill. A central vaulted arch, with the famous Eagle crest, is a reminder of the iconic 1851 Exhibition Hall, and eagle wings flank the 41-metre structure.

Extensive work on the planning side, including a suite of AVR1, AVR2 and AVR3 images for visual impact assessment extended into commissions for promotional images and an immersive VR tour communicating the new experience from in and around the ground.

Selhurst Park is a wonderful addition to our growing portfolio of sports visualisation with architects such as HKS Inc, KSS Group, Populous and BDP.

Crystal Palace chairman Steve Parish said:  “We need a stadium that reflects who we are, how far we have come and where we want to go – a stadium that South London can be proud of, a home worthy of our incredible support and unique atmosphere and this great Premier League we represent.

Nick Marshall, director of architects KSS, said: “Our brief was to create an impressive sense of arrival and an experience the fans can be proud of, retaining the special atmosphere at one of the best grounds in the country.